Posts Tagged Health eGaming

Health eGame Night – Success!

KaiserLast night I moderated a panel of game developers who have produced games that fall in the $7B Health eGame category. Sponsored by HealthCampSFBay and hosted at Tech Liminal, we had speakers representing Kaiser’s Amazing Food Detective, CryptoZoo and Happy Year of the Ox.

What struck me was the diversity of games out there that actually do provide health benefits – which is why I asked each of the panelists to first define what they felt healthcare and wellness was and how their game applied. CryptoZoo’s Kiyash Monsef (a Cryptodocumentarian) explained how the parkour-inspired game fell squarely under “exergaming” definition but also heightened mental acuity through problem solving.

The goal of Kaiser’s game, as explained by Danielle Cass (PR) was to help kids make better nutrition decisions and get physical ; the game shuts down after 20 min and tells you to do 100 push-ups! When I asked if the game had met its goals, Danielle said they stopped counting downloads after 250,000 but had a hard time gauging follow-up. 

The panelists were enthusiastic that Health eGaming is a growing category with many more sophisticated games in the works from large firms like EA and Nintendo but also from grassroots teams and individual developers. Gaming offers the hope that play will once again get you off the couch and elevate your heart rate without making you feel like you are actually doing work.

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