Posts Tagged Health 2.0

HealthCamp SFBay 2010 is a go!

The dedicated HealthCamp team that organized last year’s amazing one day unconference on healthcare innovation is back to do it again this year! We sold out last year and so it didn’t take much convincing to get Kaiser to agree to let us host the event again at their Garfield Innovation Center in San Leandro on October 6, one day before the Health 2.0 conference in San Francisco.

We are currently working on the logistics and seeking key sponsors such as Intel and Cisco who were gold sponsors last year. We will again be focusing on the conversations and idea sharing but plan to integrate a more sophisticated way to capture and report back the learning to the community. Providing flip cameras to participants was floated as an idea along with live streaming of the the Twitter feed (#HCSFbay) like last year, but we are exploring other methods as well. It’s going to be another great event so please visit the HealthCamp website to register!

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Pharma Tries on Social Media

Despite the lack of any formal guidance from the FDA on how drugs and devices can be discussed and/or promoted through social media channels like Twitter, Facebook and the like, dozens of firms are exploring what fits them best. There are plenty of examples out there but I took a look at three approaches:

  1. Johnson & Johnson – It’s no secret that being social takes a good deal of time, effort and investment to do well and J&J is one of the best examples of how to fully embrace the social fabric. They have a YouTube channel clocking over 1.5M upload views, a Twitter account with over 3,300 followers, and a dedicated blog dating back to June 2007.

    When you take a closer look at how they manage their content you’ll find a few key topics/issues/stories that are packaged appropriately for the channel and then cross-linked. For example, a tweet will link to a blog post that may in turn refer to a video on their YouTube channel or a product description on the corporate website.

    They do a particularly good job of weaving their products and services into the commentary about conditions, causes and projects. The corporate site is well positioned to receive these visits from social channels because they leverage so many personal stories and testimonials within the content.
  2. Bayer Diabetes on Facebook takes a different route as they try to capture interest and support of the young Type 1 diabetes population (mostly girls) through popular teen singer Nick Jonas. The page, with over 12,000 fans, links to another Bayer site promoting Nick, the Bayer blood glucose meters he uses, and information about managing diabetes (emphasizing testing with Bayer diabetes care products).
  3. GSK went in an almost unbranded direction by creating a series of impactful ads promoting cervical cancer awareness then posted them to a YouTube channel, which has pulled in almost 30,000 upload views since February. The channel is entirely cause-oriented and only lightly branded. However, each one of the ads provides a link to a branded microsite with a strong call to action for testing and vaccination, even though Gardasil is never specifically mentioned.

Keep in mind that success can really only be measured against goals – and all social media campaigns should have specific goals whether the orientation is corporate, product, or cause awareness.

Even though it can be difficult to gauge who has the most impactful social media presence, our friends at Dose of Digital just announced an opportunity for you to cast your vote for the best social media sites through their first annual Dosie Awards.

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Register now!

We are actively accepting registrations for the two healthcare innovation unconferences I’m working on in October:

HealthCamp SFBay in San Leandro on the 5th can be registered for at: http://healthcampsfbay.eventbrite.com/

BIL:PIL in San Diego on the 30-31st registered for at: http://bilpil2009.eventbrite.com/

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Designing a Healthcare Unconference

As social media approaches adolescence its hallmark of “spontaneous user generated content” has also spread into all kinds of seemingly unconventional places like the world of conferences…that have been morphed into UNconferences. I’m always a bit surprised at how few people have actually heard of an unconference since the concept has been around for a few years now, I’m guessing it will become more mainstream in years to come.

Our friends at Wikipedia describe it as a “facilitated, participant-driven conference” which basically means and bunch of people show up at a designated place for a specific topic and spontaneously decide what the presentation topics are going to be. And yes, most of the time this results in pandemonium as participants jockey to get their talks in the larger, better-equipped rooms. But the net of an unconference can be far more productive as almost all participants are actively engaged in the content and structure of the event.

So, I’m working on one of these things. For those familiar with the TED (Technology, Entertainment, Design) conferences with their highly polished presentations, invitation-only guest list and $5,000+ participant fees; the free unconference analog is called BIL (as in Bill and Ted’s Excellent Adventure notoriety). And for the medical fanatics out there, a special TED was formed called TEDMED with pretty much all the same parameters as TED. It only makes sense to provide an all access and free BIL:PIL unconference as a community-driven forum for current and aspiring healthcare thinkers to share and collaborate. This October (30 and 31st) will be the first BILPIL to be held right after TEDMED in San Diego.

BIL:PIL logoThe BIL:PILLers are a bunch of scrappy healthcare renegades with a surprising amount of clout. We secured the San Diego State University BioScience Center and already have an impressive list of speakers willing to come and talk about whatever healthcare related topic they feel is relevant at that moment. This healthcare innovation unconference will bring together over 200 entrepreneurs, health professionals, technologists, and laypeople to describe the future of healthcare.

I’ve been working on the cat-herding part of the project but also managed to design the identity for the conference (within the brand parameters established by the original BIL franchise). I also created a visualization of the key content areas we hope to attract people to speak about :BIL:PIL Topics

Check out the site at bilpil.com, register and help “set healthcare free” with us this October!

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Top 5 Health 2.0 buzzwords DEFINED

Top 5New industry jargon is arriving on the scene every day and I’ve been getting some pressure to actually define what I consider are the hot health 2.0 buzzwords. Getting new terminology out in the public space is key to bypassing the negative associations we have with our current system. Here are the five I think are most important:

1. Patient-Centered Healthcare
– Considering the needs of the patient first just has not been on the agenda of our healthcare system…for decades. Much more time and effort has been given to coming up with ways to improve profits. Putting the patient in the middle of the healthcare equation means providing an individual with the best care, motivation, encouragement, directions, support, medications, procedures and devices to ensure their ongoing health and well being.

2. Participatory Medicine
– So, if the healthcare system truly starts to focus on the needs of the patient then the patient must be expected to reciprocate the same level of effort and responsibility for outcomes. For too long we have entrusted our health to the healthcare system, a system that is currently overwhelmed, overburdened with bureaucracy and increasingly understaffed. To alleviate the stress on the system individuals need to manage their lifestyle decisions better; eat less garbage,  work out more and generally have a happier stress-free life.

3. The Consumer Patient – With the same determination a women can spend hours carefully selecting clothes, checking latest fashions, and looking for store locations and sales, she should also approach her health and wellness decision-making. Only in the past decade have the tools been readily available to gather information easily with online health-specific search on sites like WebMD, community sites such as patients like me and disease state sites like diabetes mine.

4. Medical Home
– This term has been around for decades but has recently shifted its meaning from an actual place of care for chronically ill children to the concept of continuous care that is managed and coordinated by a personal physician with the right tools…which will lead to better health outcomes. Everyone can have a medical home if they maintain open communication with their primary care physician and regulate their lifestyle so as to avoid any major health episodes. This sounds nice in theory, but it really depends on how friendly and available your doctor is.

5. Meaningful Use – this phrase spawned out of the 2009 ARRA (American Recovery and Reinvestment Act), which has allocated about $17B in incentive payments to America’s healthcare institutions and physicians. My bet is we’ll see a flood of start-up activity vying for this cash…IF they can prove that the technology they have developed meets this “meaningful use” requirement. I think it’s great that there is a huge debate about what that phrase actually means, if such rigorous debate had occurred prior to the Web 2.0 bubble, it’s explosive demise may have been somewhat avoided…

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Top 10 Health 2.0 Buzzwords to Look Up

Lots of new phrases are cropping up in the fledgling world of technology-driven healthcare reform….oh, but please can we call it “improved quality and experience DESIGN” healthcare reform?!

Top 10

  1. Meaningful use
  2. Participatory medicine
  3. Open-source healthcare
  4. The Medical Home
  5. CCR (Continuity of Care Record)
  6. EHR (Electronic Health Record)
  7. The consumer patient
  8. Proactive health consumer
  9. Disruptive techology
  10. Patient-centric approach

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    Health 2.0 Conference – The Wild West of Healthcare Reform

    Matthew HoltThis was my first actual Health 2.0 Conference (in Boston, 4.22-23.09), the third of a series started in Health 2.0September 2007. I volunteered to help out which allowed me to interface more easily with the organizers Matthew Holt and Indu Subaiya as well as participants of the event.

    Matthew has been following technology in health care since the early 1990s and is the founder of TheHealthcareBlog, Subaiya is also a healthcare consultant and entrepreneur. They are both somewhat rowdy visionaries, a trait that seems to be prevalent within the Health 2.0 community and movement at large. You can’t help but feel this is all a bit like the Wild West with many prospectors seeking Obama healthcare gold by leveraging IT and social media tools.

    ePatient DaveRegardless of financial promise, the dedication to actual healthcare reform runs more deeply and passionately in this crowd. Many of the most adamant catalysts for change have themselves had an unfortunate experience within the healthcare system. One such person is e-Patient Dave (pictured right having salt applied to a self-inflicted ketchup stain), who “stomped the snot out of a nasty cancer that was on its way to killing me.”

    As a software marketing professional, Dave was aware of and able to mobilize a whole community of online support through sites such as PatientsLikeMe to get the advice and encouragement he needed to best manage his treatment. This experience has led him now to focus on patient-empowered healthcare reform; during his talk he stated:

    The patient has all the information; they just need the tools to make good health decisions. Patients need to talk to each other to share and learn for better outcomes…but at the end of the day being empowered doesn’t mean you are a doctor – it is a partnership.

    I think we are going to see more of this health-partnership structure develop as new health information tools continue to pop up, discussion forums mobilize and individuals begin to feel like they own their healthcare decisions. Empowerment is the key here.

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    [Revised] QUICKLY Gaining Momentum: HealthCampSFBay

    I just got the Health 2.0 smack-upside-the-head-reality-check : in less than a day a small group of us solidified HealthCampSFBay by creating a BarCamp site, schedule of events, confirmed event location, Twibe with followers, Google group, and a ferociously dedicated band of volunteers.

    Through Skype, Twitter, voicemail and an email or two, Mike Kirkwood, CEO of Polka,Polka along with the support of Mark Scrimshire (HealthCamp evangelist) and I pulled together the framework and defined the intent of the group. This speedy cooperation through social media and digital communication tools is the bedrock of the Heatlh 2.0 movement. The moral of the story here is that anyone can mobilize quickly through their network of contacts to foster change – I’ll keep you posted on how we actualize the group goals…

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    Slowly Gaining Momentum: HealthCamp

    HealthCamp BostonI just attended HealthCamp Boston as a primer before the Health 2.0 Conference and was happy to see that around 150 people congregated for this day-long unconference at Microsoft. For being organized in just 6 weeks, attendance was impressive compared to the paltry 20 or so people who showed up for HealthCamp SF during the Web 2.0 Expo in San Francisco last month.

    I want to give a shout out to Mark Scrimshire for his dedication in setting up these informal gatherings around theMark Scrimshire country as well as getting the word out about them. Mark has been a long time advocate of leveraging social media to facilitate conversations about changing the way healthcare is delivered in this country.

    He actively encourages all participants to blog, tweet and upload photos and videos during events as was done for HealthCamp Boston where you can find posts under the hashtags #HCBos and #SocPharm. In reading the tweet feed from the event it is evident that the participants were engaging in multiple levels of conversation during the talks – one tweet that resonated with me was from @otoole4info:  “RT @DaphneLeigh: RT @Doctor_V: There are 6 physicians attending HealthCamp Boston. Is it me or is that crazy low?

    Although many industry pundits are starting to get on the Health 2.0 bandwagon, how do we get the docs to more actively jump into the conversation? Half of the problem is that they don’t get paid to and the other half is general techphobia – maybe part of Obama’s $163B healthcare reform bill can go to a tech and social media incentive program?!

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    Mapping out Health 2.0 Companies

    Most people have not heard of Health 2.0 and, as I wrote earlier, even fewer can agree how it should be defined. To help sort through some of this confusion I created a simple “first draft” diagram of what areas some Health 2.0 firms focus on for personal health management:

    health-20-space

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    The inspiration for this diagram comes from the work on Richard Saul Wurman whose career covers founding the TED conference series and authoring over 80 books. The book that sparked my creation is Understanding Healthcare;  a phenomenal example of  information graphics.

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