I strongly believe that if we are going to resuscitate our ailing health care system, change needs to start at the individual level by taking responsibility for personal wellness. However, at the moment we lack good tools to do this effectively, often due to poor design – I want to help change that.

Background

I have over 8 years experience in the health care industry and 10+ in communications, having worked in the marketing departments of medical software, phrama, biotech and medical device organizations both large and small. My focus has always been on design to communicate a more empathetic perspective. I have led multi-disciplinary teams and successfully delivered global projects to market.

I went to school for graphic design and hold a BFA in design and an MBA in marketing. My professional objectives are to design, develop, and distribute consumer health care technologies that are easy to use and which engage, motivate, and encourage individuals to take ownership of their health and wellbeing.

Projects

Last year I worked with a few grassroots healthcare innovation organizations. For example, BIL:PIL is a Healthcare Innovation Conference brought together almost 200 entrepreneurs, health professionals, technologists, and laypeople to describe the future of healthcare in San Diego. I designed the identity system for the conference and some of the information graphics (example at right).

Additionally, I am also involved with a national movement called HealthCamp and organize similar healthcare innovation events in the San Francisco Bay Area. We held our first two events last year and have just announced this year’s main HealthCamp SFBay event will again be at the Kaiser Innovation Center:

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A bit further back, as a Global Marketing Communications Manager at Bayer HealthCare, I led a multi-disciplinary team to redesign the entire Diabetes Care line of blood glucose monitor packaging. Below left is where the packaging started (clinical, a bit cold, and purely functional) and where we ended up (bright and invigorating while maintaining the sense of clinical excellence):

Before

After

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After

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I also managed the development and launch of the Bayer Diabetes Care global website and marketing intranet which improved both external and internal site traffic levels:

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If you are interested in discussing consulting, speaking, or other opportunities related to the above interests, please feel to contact me at maren{at}marenconnary{dot}com.