ACCOMPLISHMENTS

• Organized 2 successful healthcare innovation “unconferences” with sponsors Kaiser Permanete, Sprint, Cisco, and Intel.
• Delivered one of highest profile and most complex global packaging projects on time and on budget for $900M medical device division at Bayer.
• Launched Bayer Diabetes Care global corporate website which became the unifying template for regional sites and increased global site traffic.
• Created all branding materials for NYC pharmaceutical start-up that generated higher sales and led to an acquisition in less than 2 years.
• Successfully developed branding and communications collateral in medical device, biotech, pharma and medical software industries for range of start-ups to multinational corporations.

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EXPERIENCE

Member and Marketing Communications Consultant
Kaiser Permanente : San Francisco (2010 – present)
Determine best practice promotional and communication approaches for Kaiser Permanente business problems in the San Francisco Bay region.

Organizer
User Centered Health : San Francisco (2009 – present)
Lead organizer for two annual healthcare innovation conferences: Bil:PIL (BilPil.com) and Health Camp (HeathCampsfbay.com). I write and present on patient-centric initiatives, events, collaborations and ways to improve healthcare user experience.

eStrategist/Client Services Advocate
Zoomedia : San Francisco (2009 – 2010)
Developed online communication strategies including promotional campaigns, corporate websites, e-marketing and social media campaigns specifically for biotechnology companies.

Global Marketing Communications Manager
Bayer HealthCare Diabetes Care, LLC : New York (2006 – 2008)
Facilitated global branding and communications projects for $900M division with increasing level of responsibility: managed division’s highest profile project by leading interdisciplinary team in rebranding entire portfolio of global product packaging. Also established global brand guidelines, launched global website & marketing intranet, led creative development of ad campaigns for 2 product launches.

Bioscience Industry Marketing Consultant
The Amino Group, LLC : New York (2002 – 2006)
Provided branding and communication strategy to small life science firms; produced several start-up pitches, and contacted candidates for potential management and board membership. Developed visual communication strategies (trial graphics) for a patent litigation trial between Boston Scientific and Cordis.

Marketing Communications Coordinator
CareCentric, Inc. : Atlanta (2001 – 2002)
Supported brand strategy development and execution; created all collateral in-house, reduced annual department costs by $50K+, and provided CRM support to sales staff.

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EDUCATION

Certificate, User Experience Design
MBA, Marketing
Certificate, Bioscience Industry Graduate Program
BFA, Graphic Design, Marketing minor

Please contact me at maren{at}marenconnary{dot}com….